CITY & GUILDS LEVEL 3 DIPLOMA IN DIGITAL MARKETING (7513-30)
WHO ARE THE QUALIFICATIONS FOR:
- People working in the Digital Marketing sector.
- Those who are entering this sector for the first time.
- Those looking to up skill and develop their knowledge of Digital Marketing.
WHAT THE QUALIFICATIONS COVER:
- Digital Marketing is the use of digital media to attract and engage with current and potential customers: online advertising, email marketing, and search engine optimisation. The rich data generated enables granular analysis of what has worked, demanding analytical and creative skills above those demanded in traditional marketing and advertising.
QUALIFICATIONS FRAMEWORK:
This qualification forms part of the Level 3 Advanced Apprenticeship in Social Media and Digital Marketing.
LEARNERS CAN PROGRESS INTO EMPLOYMENT OR TO:
Level 4 from IT and Marketing to Business and Digital Marketing.
Diploma of the Chartered Institute of Marketing.
Degree qualifications.
LEVEL 3 DIPLOMA IN DIGITAL MARKETING
To achieve the Level 3 Diploma in Digital Marketing, you must achieve 74 credits overall.
UNIT SPECIFICATIONS:
- 27 credits from mandatory units.
- 14 credits from Optional Group A units.
- 33 credits from the optional A and B units.
MANDATORY UNITS
| UNIT REF | UNIT NO | UNIT TITLE | LEVEL | CREDIT | GLH |
| F/600/7799 | 207 | Understanding the business environment. | 2 | 2 | 16 |
| F/502/8206 | 208 | Understand legal, regulatory and ethical requirements in sales and marketing. | 2 | 2 | 15 |
| T/502/4380 | 304 | Using collaborative technologies. | 3 | 6 | 45 |
| T/502/9935 |
320 |
Principles of marketing and evaluation. | 3 | 7 | 50 |
| L/505/1584 | 321 | Develop own professionalism. | 3 | 4 | 29 |
| R/505/1585 | 322 | Digital marketing metrics and analytics. | 3 |
6 |
39 |
| TOTAL | 27 | 194 |
OPTION GROUP A
| UNIT REF | UNIT NO | UNIT TITLE | LEVEL | CREDIT | GLH |
| J/503/9322 | 308 | Principles of social media advertising and promotion. | 3 | 6 | 34 |
| Y/505/1586 | 323 | Search engine marketing. | 3 | 5 | 32 |
| T/505/1587 | 324 | Content marketing. | 3 | 5 | 35 |
| H/505/1588 |
325 |
Marketing on mobile devices. | 3 | 5 | 27 |
| K/505/1589 | 326 | Online display advertising. | 3 | 4 | 23 |
| D/505/1590 | 327 | Email marketing. | 3 |
6 |
41 |
| TOTAL | 31 | 192 |
OPTION GROUP B
| UNIT REF | UNIT NO | UNIT TITLE | LEVEL | CREDIT | GLH |
| R/503/9324 | 301 | Principles of social media within a business. | 3 | 6 | 42 |
| M/503/9329 | 302 | Principles of keywords & optimisation. | 3 | 5 | 30 |
| H/505/1591 | 329 | Brand development. | 3 | 5 | 30 |
| TOTAL | 16 | 102 |
| COURSE DURATION | DAYS | COURSE FEES | DATES | DELIVERY METHOD | |
|
38 weeks |
Monday/Tuesday |
£7500 |
4 Nov 2024 start |
Remote learning |
EMPLOYER?
We know from experience that 61% of employers state new recruits lack the basic employability skills needed to be productive at work. This is where we come in. We have embedded this fact in our teaching and learning systems that our learners know what employers are looking for.
Please get in touch with us on our Employer dedicated number to discuss our unique offering to London-based businesses on 020 3092 5226